Are You New To Search Engine Marketing (SEM)?
Regardless if your company is in Tampa, or Florida, or anywhere else for that matter, let us take you through the basics.
Search Engine Marketing (SEM)
Ok, you have a web site. You’ve spent numerous hours and dollars designing to make it look just right, ensuring your navigation works properly, and adding all the content. Now you’re ready to spread the word. An effective way to do just that is through search engine marketing. Search engine marketing is divided into two primary categories: Organic Search And Paid Advertising. Regardless of if you are in Tampa, Florida or in India, the process of SEM works the same.
Organic Search or (FREE Search) is the process of getting your website ranked across the major search engines such as Google, Yahoo and MSN for keywords and key phrases that people type into the search engines. Search engines are the keeper of quality search. They work very hard at being able to connect consumers with providers to help them find everything they want, at the specific time they want it. Search engines bring great efficiency to the Internet and our lives. Although many people give up on getting top rankings, professional search engine optimization (SEO) firms like SEOMC understand exactly how to structure the architecture of your websites to be search engine friendly, and then help you establish your web brand and web position across the major search engines.
Position Is Everything
If you are not positioned on first page for your primary keywords when your customer is ready to buy, you lose- plain and simple. Consider the following charts on the search patterns of internet consumers.
The competitor who happens to be in that place at that time wins. The first goal of search engine optimization is to be located in the places where your customer is. The second goal is to be placed better than your competitors in these places. In the world of search engines, better means higher, and higher means a much greater probability that a consumer will click on your site link. As you can see, it is critical to be positioned well in the search engines.
Obtaining top rankings in the search engines is not an easy task, especially for some of the more competitive keywords. It will take dozens, perhaps hundreds of hours of your time, and you will have to wait two to six months to begin to see any results whatsoever, dependent upon the competitive landscape of your keywords. For this reason, companies consider other means of making their site highly visible on the web.
Some of the more popular methods of advertising are (PPC) Pay Per Click, with Google, MSN and Yahoo where you pay each time someone clicks on your ad. Another popular method of advertising is banner advertising. This is where you place banner adds on websites, ezines and blogs trying to attract potential clients to click your add.
Whether you are trying to market your website through organic or paid advertising SEOMC services stand ready to serve your company.